Using Media to Enhance the Learning Process

Media & Learning Conference

14 & 15 November 2012

The Media & Learning Conference taking place in Brussels on 14 and 15 November 2012 is aimed at anyone who wants to find new and effective ways to use media to enhance the learning process. It has three main themes:

  1. mapping future trends and developments in media-enhanced learning in all sectors;
  2. boosting skills and competences in media production, use and re-use of media-enhanced content;
  3. tracking the importance of media literacy and wisdom as fundamental building blocks in the creation of innovative, inclusive and future- proof education and training.

The conference programme is now available online. Keynote speakers include Xavier Prats Monné, Deputy Director-General for Education at the European Commission and Guus Wijngaards, who will present his take on the educational media trends of the future based on the recent highly rated NMC Horizon Report. Andrew Keen, author of Digital Vertigo: How Today’s Online Social Revolution Is Dividing, Diminishing, and Disorienting Us will put forward his controversial ideas about social media and will also join fellow speaker Pedro De Bruyckere, author and educational scientist in a discussion with the audience into the myths that surround the value and impact of video and social media and the expectations of GenY.

Developmental psychologist, Edith K. Ackermann will describe the new media ecology and new genres of engagement while Marci Powell from Polycom will talk about global trends in media-enhanced learning. Brian O’Neill from Dublin Institute of Technology and EU Kids Online, will put forward his ideas on how education fares in today’s media and communications environment.

The programme features an in-depth look into media literacy schemes and policies with reports on what is happening at a national level given by Anniina Lundvall from the Finnish Society on Media Education and Alberto Parola from the Italian Association of Media Education. Cross-border reviews of media literacy and education schemes will be presented from the EMEDUS study and the MEDEAnet investigation into 7 European countries. Face-to-face discussions on the current status of media literacy in Europe will be backed up with online debate and knowledge sharing.

We will be talking about schemes that introduce media by learning how to make media aimed at young people like the hands-on film-making courses run by Susanne Wad & Torben Larsen from Denmark, the online news website Clicnews run by children living in areas of social disadvantage in Ireland described by Kate Shanahan and the sessions run by Roel Simons from The Netherlands.

There will be discussions about creative classroom led by Yves Punie, IPTS leader of the Up-Scaling Creative Classrooms in Europe (SCALE CCR) initiative, reports on social media networks in schools and in teachers’ lives arising from the Tellnet project led by European Schoolnet and a session about the role of broadcast television led by the European Broadcast Union.

The programme includes both discussion and presentation sessions dedicated to the latest developments in lecture capture and speakers will include Marko Puusaar from the Estonian Information Technology College, Estonia, Carlos Turro Ribalta, from Universidad Politécnica de Valencia, Spain and Roman Verraest, from KU Leuven, Belgium.Interaction and exchange are central to what the Media & Learning Conference is about. You can join the online conference community to share knowledge and experience before, during and after the conference and also join the active Media & Learning groups in Facebook and LinkedIn. We also provide Pigeon, the SMS messaging service, during the conference which ensures you can easily get in touch with other participants during the conference without revealing your mobile number.

Registration is now open and includes an opportunity to attend for free by taking advantage of the Media & Learning recommendation offer: get a refund on your registration fee by having your friends and colleagues register with your registration code – if 4 or more do this, you attend for free. To find out more about Europe’s only conference dedicated entirely to media and learning, visit the conference website:

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Report on Semantic Interoperability with Europeana

EUscreen released a new public deliverable this week, titled Report on semantic interoperability with Europeana.

The deliverable illustrates the technical platform created to support interoperability. It describes the Open Archives Initiative Protocol for Metadata Harvesting (OAI-PMH), which is the chosen technology for exporting metadata items to Europeana. OAI-PMH is a low-barrier and widely used mechanism for repository interoperability. In the context of the EUscreen project, OAI-PMH provides a mechanism for interoperability between the Ingestion Tool and various other modules or platforms.

It also presents the mapping between EUscreen elements, which have been modeled on the EBUcore metadata standard, and the so-called ‘Europeana Semantic Elements’ standard maintained by Europeana. The document was written by Vassilis Tzouvaras, Kostas Pardalis, Marco Rendina and Johan Oomen.

Download the deliverable at:

EUscreen releases Online Exhibitions

The EUscreen collection includes thousands of items. To help users get the most from the EUscreen material, researchers, experts and members of its partner broadcasters and audiovisual archives have created a series of online exhibitions. These exhibitions cover historical events, political debates and everyday life in Europe.

The current release, visible at, brings online 10 different exhibitions, some of which are divided into subchapters or strands. The exhibitions are created by archivists, researchers, and enthusiasts.

These inter-archival exhibitions add new meaning to a wonderful collection of unique television materials and make them accessible to a different and larger audience; soon, visitors will be able to create their own stories and add more connections between the richness of 60 years of television history in Europe. Expert knowledge and a fascinating range of materials combine to offer exciting exhibitions on a wide range of subjects. A fine example of such an exhibition is the exhibition Being European, which brings together source materials from providers across the continent and is divided in multiple strands that showcase what European culture and identity may signify.

The tools designed for these exhibitions allow for the insertion of multimedia materials from all the project’s content providers and link back to the original items on the site, where users can find out more about them, share the links or get in touch with the providers themselves. Many more exhibitions will become available over the next couple of months and EUscreen is working hard to get the tools ready for everyone to start creating their own exhibitions.





CFP: Television for Women

Television for Women: An International Conference: Call for Papers
University of Warwick, Coventry, UK, 15th-17th May 2013
Keynote Speakers: Charlotte Brunsdon, Christine Geraghty, Kathleen Karlyn and Lynn Spigel

At the culmination of the AHRC-funded project, A History of Television for Women in Britain, 1947-89, the project team (Dr. Mary Irwin, Dr. Rachel Moseley and Dr. Helen Wheatley (Warwick), and Hazel Collie and Dr. Helen Wood (De Montfort)) are organising a three day conference which seeks to open up and internationalise debate about the past, present and future of television programming for women.

Whilst television has traditionally been identified as a ‘feminised’ medium, because it is apparently ‘domestic, passive and generally oriented to consumption, rather than production’ (D’Acci, 2004), there are still significant gaps in our knowledge of the relationship between television and women. The team is therefore interested in hearing from scholars about television programming made for and watched by women viewers throughout the history of broadcasting and in the contemporary period, and would welcome both other researchers writing about the UK and those offering comparative work overseas.

Whilst the project has worked to fill in some of the some of the gaps in the history of women’s television, outlining significant moments in their research period, specific programme types, genres and scheduling slots which have become significantly marked as feminine, they know that there are many more gaps to fill, and hope that this conference will be a further step towards this.

Potential topics

  • Rethinking broadcasting histories: where have women’s programmes and viewing practices been left out?
  • National histories of programming for women. Is ‘TV for Women’ a global phenomenon?
  • Female audiences: speaking to them, mapping their tastes and interests.
  • Institutional/production perspectives on addressing the female viewer: how have broadcasters envisaged ‘what women want’?
  • Questions of gender and genre.
  • Representation of women and women’s concerns and cultural competences on television (as addressed to the female viewer).
  • Feminist (and post-feminist) address and representation on television.
  • Significant programme makers/teams/production companies in the production of television for women: is TV for women TV by women?
  • Channels for women in the multichannel age: Lifestyle, Living, etc.
  • Archiving issues that relate to women’s TV culture.
  • Analyses of magazines and TV ephemera (listings guides, women’s magazines, promotional materials, etc.) and their address to the female viewer.
  • Other media, other screens: histories of women’s radio, the female viewer and social media, women viewers on multimedia viewing platforms, which consider their connection to television etc.
  • Understanding female TV fandom.
  • The question of generation: how do women remember and relate to television differently at different life stages.


Abstracts of c.250 should be sent to by 12th October 2012. Pre-constituted panels of three speakers may also be submitted, and should include a brief panel rationale statement, as well as individual abstracts.

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