EUscreen recommends: “Television Audiences Across the World. Deconstructing the Ratings Machine”

‘This collection is a most comprehensive book on television ratings systems. It offers a remarkable breadth of case studies of nations from North and South America, Europe, and Asia. These also include a wide variety of types of measurement practices and organizational structures. Such an array offers great opportunities for comparative analyses. Just as important, the book is theoretically, analytically and critically sophisticated. It examines the various critiques of audience measurement, such as the important distinction between substantive and procedural truths and the underlying assumptions in quantification and statistics about human behavior and social relations.” (BACK COVER ENDORSEMENT BY Richard Butsch, author of “The Making of American Audiences”).

 

televsion audiencesIntroduction; Jérôme Bourdon and Cécile Méadel
PART I: INVENTING MEASUREMENT
1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf
2. Still the British Model? The BARB versus Nielsen; Marc Balnaves
3. Canada’s Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Sévigny
4. The Monopoly that Won’t Divide: France’s Médiamétrie; Jérôme Bourdon and Cécile Méadel
5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg
PART II: APPROPRIATING AUDIENCE FIGURES
6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti
7. Imagining Audiences in Brazil: Class, ‘Race’ and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar
8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni
9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves
10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov
PART III: CONFRONTING CHANGES
11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray
12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli
13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens
14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur

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